THE STORY.

More Than a Gym – A Place to Call Home

The Movement began in 2015 when Shelby and Cal Foster had a simple vision: to create a place where people could feel at home while becoming the strongest, healthiest versions of themselves.

It starts when someone says, “This is the best part of my day.” That’s when we know we’re on the right track. When the gym doesn’t feel like a chore, but a second home. That’s always been the mission - to make it feel like home. Not just for our members, but for our coaches, our staff, and for us as owners too.

From the start, it was never just about weights or workouts. For us, building strength goes hand in hand with building relationships, confidence, and a sense of belonging. We wanted a space where people could walk in and feel welcome, no matter their age, background, or fitness level - a place that felt like family.

What started as a small community gym has grown into something far bigger.

Our new home in Dunsborough was designed with our members’ lives in mind. It’s a place where parents can bring their kids to the crèche and know they’re cared for, where friends meet after class at the café, and where recovery is taken seriously with state-of-the-art ice baths and saunas. It’s a place where fitness isn’t about punishment, but about living life fully - whether that’s running with your kids, surfing on the weekend, or stepping onto the footy field with confidence.

Community has always been at the heart of what we do. We’re proud to support local sporting clubs, sponsor junior teams, and raise funds for causes that matter to our members. From hosting fundraisers to sponsoring the Dunsborough Sharks Football and Netball Clubs, we believe in giving back to the town that supports us.

Over the years, we’ve welcomed FIFO workers who train with us when they’re home, young athletes chasing big dreams, parents carving out time for themselves, and people who just want to feel stronger and more alive. Everyone who walks through our doors becomes part of something bigger than a workout.

Our story is still unfolding. We dream of becoming a destination for sporting teams from across the country and launching an athlete academy to support young talent. At the same time, we remain focused on giving our members everything they truly need in one place - from world-class training and recovery facilities, to a family-friendly café, to a community that feels like home.

The Movement isn’t just a gym. It’s a safe space. A community. A home. And whether you’ve been with us for a week, a year, or a lifetime - you’re part of the story too.